"THANK YOU FOR REVIVING MY CHILDHOOD" DIANA CHAO.
We are very proud to finally present one of our latest projects. The Southeast Asian recipe book "La Cuisine de MAMA LY" produced by Hachette Heroes and created by the influencer Diana Chao.
This is not the first time we have worked with Diana Chao; we have previously developed the graphic identity of the famous French influencer. For this project, I had the opportunity to design a book from scratch, developing both the graphic system and the editorial design and illustrations. A work in which I have put a lot of effort and passion to create a book with the intention of becoming a bestseller in France!
Designing the book cover was quite a challenge because Diana and I wanted to create a book aimed at a sector with high gastronomic expectations. Therefore, the idea was to design an elegant book with some fun nods to family moments in Asian culture. However, the marketers advised targeting a younger and more diverse audience. For this reason, we designed a book that mixes elements of pop culture but is organized in a minimalist way.
The editorial design involved creating a simple yet versatile template for different types of layouts. The proposed columns, rows, and margins were very functional for organizing and distributing the complex recipe contents.
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INDEX
INDEX
Layouts
SECTION PAGES
The book is a sales success in France, both on digital platforms and in physical stores. They have even produced merchandise that we designed to strengthen the image of Mama Ly, who will surely be preparing her next book soon...
