FOLD - THE BRIEF

“We’re currently exploring the name of the studio, and one of the strongest contenders is FOLD.

We’re drawn to it because it doesn’t define a specific format (photography, film, production), but rather a creative process. Fold suggests layering, bending ideas, and transforming a concept into a visual form without losing its essence.”

“We are two complementary creative profiles, and Fold represents that intersection point, two perspectives merging into a single identity.

We envision a brand with longevity, editorial, restrained, and distinctive, able to operate in both creative direction and audiovisual projects. Fold isn’t loud or explanatory. It carries intention, clarity, and depth. It’s a name that can evolve and mature over time.”